AMT Vehicle Group partner with Yorkshire County Cricket for 2020

Written by Jonathan Pearce

6 March, 2020

Sport is a great way for AMT to connect with customers and we are lucky to have a number of top sports clubs on the doorstep in Leeds.

As a result, we are delighted to have agreed an official partnership with first class Yorkshire County Cricket for the 2020 season. The partnership will also see AMT continue their sponsorship of South African international bowler Duanne Olivier.

As part of the agreement, AMT will provide Olivier with a Land Rover Discovery Sport and also be the recommended partner for providing vehicle advice and supply options to all YCCC players, staff and other club partners. 

Tom Webster, commercial sales executive at Yorkshire County Cricket commented:

“We’re delighted that AMT have agreed to extend their agreement with us for a further year as a club partner, adding to their Western Terrace branding and the player sponsorship of Duanne Olivier by acquiring the branding of the wicket covers. We look forward to a mutually beneficial relationship and a highly successful 2020 season on and off the pitch.”

Group head of marketing for AMT, Jonathan Pearce, also commented: 

 

“As a Yorkshire based business of more than 25 years and with a head office and specialist car showroom in Leeds, the opportunity to develop our relationship with a brand like Yorkshire County Cricket is hugely valuable. Sport is a great way to help us engage with a relevant audience in the ground and on television and we look forward to supporting the club, players and partners throughout 2020.”

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