German cars have seen a resurgence in popularity in recent years among younger drivers, thanks to the perception of quality, innovation and luxury. All three are evident in the ‘big three’ – Audi, Mercedes and BMW – which have come on leaps and bounds recently with their respective forays in the all-electric vehicle market. Technically, Volkswagen is up there too when it comes to notable brands; the Volkswagen Group is one of the biggest motoring groups in the world, and is the parent company to Audi, Porsche, SEAT, Bentley, Lamborghini and Bugatti – to name just a few.
VW dominates the European car market, but is closely followed by Mercedes-Benz – the world’s oldest car manufacturer. As the literal inventor of petrol-powered cars, Mercedes has produced an exceptional range of luxury vehicles including the C-Class, E-Class and sophisticated S-Class. The brand was responsible for a staggering number of luxury vehicle sales last year, making it the largest prestigious car provider in the world.
Next up is BMW; founded in 1916, BMW is known for luxury high-performance cars that put the driver first. The brand is also known for its contribution to motorsport, with the most notable offerings being in Formula One, Le Mans and popular Endurance Series races. It also currently operates in the increasingly-popular Formula E, representing its commitment to EV development.
The last of the big three is Audi, which is renowned for next-level technological advancements and top-of-the-line interiors. Audi’s Virtual Cockpit really changed the game, and the ‘80s rallying sensation that was the Audi Quattro revolutionised the sport with four-wheel-drive, and popularised its use in road cars. There’s an immense range of SUVs, coupes and hatchbacks in the Audi range, so you’re really spoilt for choice.