Go Ultra Low is a joint government and industry campaign. Its objective is to increase the consideration in the UK of electric vehicles by helping companies with fleets and motorists, understand the benefits, cost savings and capabilities of those vehicles available on the market today.
The campaign is funded by the Office for Low Emission Vehicles (OLEV) and eight vehicle manufacturers. They all work in association with the Society of Motor Manufacturers and Traders (SMMT). The vehicle manufacturers supporting the campaign are, Audi, Hyundai, Kia, Mercedes-Benz, Nissan, Toyota and Volkswagen. Many of these manufacturers are represented on the AMT rental fleet.